Utilisateur:Imanefahli/Brouillon

Infomineo is a knowledge process outsourcing partner offering business research services and expertise on Africa & Middle East.

History

Martin Tronquit founded Infomineo in early 2011.

Prior to that, he spent seven years at the Boston Consulting Group first in Paris, then in Casablanca. As a consultant and then a Project Leader at BCG, he worked on a wide array of industries (healthcare, financial services, public sector) and in a large number of countries (France, Morocco, USA, Canada, Switzerland, UK etc.).

Hamza Laraichi, managing partner, joined Infomineo in early 2012.

He spent seven years at McKinsey & Company, in the Casablanca office covering North and Western Africa. Before that, he worked as a Business Analyst in the M&A department at Calyon, a leading French investment bank. During his time at McKinsey & Company, Hamza served clients in multiple geographies (France, Belgium, Switzerland, Morocco, Senegal) and industries (mining, chemicals, energy and financial institutions) and worked extensively on economic development issues in the Public Sector.

Infomineo's offices are currently in Casablanca, Morocco, with ongoing process for the establishment of additional offices in the MEA (Middle East Africa) region.

Services

Infomineo offers a full range of outsourcing research services in a nearshore model.

Its service lines cover [[1]]:

Business Research

Business research is a powerful process that helps companies monitor and better understand their environment.

Infomineo provides relevant information on markets, competition, customers, technologies and all business information that supports decision making process.

Investment Research

Aiming at gathering the data to assess the performance of one or several financial instruments or their issuers, investment research serves as a guide to business development.

This particular capability has been developed within Infomineo to provide data and insights through exhaustive investigation and analysis, proven methodologies, external and proprietary tools.

Strategic Watch

This service aims at developing regular newsletters and insights, tailored to cover the news that apply to the client specific needs.

Infomineo provides a fully tailored service to cover regular market news feeds and hot topics, competition updates and technology developments.

Methodology

Infomineo performs three types of activities[[2]]:

Secondary research on public sources

Infomineo Analysts navigate on publicly available sources to find, qualify, compile and package data as per our clients needs and instructions.

Secondary research on vendor databases

Infomineo Analysts identify the most relevant databases, compile and package the data.

Primary research

If no secondary data is available, Infomineo Analysts will identify and contact experts, conduct the research (interviews, surveys etc.), compile and package the data– This research can be done remotely (phone, e-mail) or on the ground.

Geographic scope

Infomineo covers the whole world and have built a unique edge on Africa and the Middle East.

Global

It serves clients from its Casablanca – Morocco office and through a professional network in 25+ countries supported by a multinational team of highly qualified professionals from 7 different countries and speaking 5 languages.

It also benefits from being in GMT time zone which enables it to work with the whole world in the same day.

Africa & Middle East

Furthermore, Infomineo has developed region-specific assets [[3]]:

Adapted methodologies: thanks to its experience in the MEA region and primary research capabilities, Infomineo developed specific methodologies to find the right sources and access information.
The right people: the team is composed of multiple African nationalities, speaking 4 languages as well as some local dialects. Infomineo's analysts are also supported by a research professionals’ network in 17 MEA countries.
Customized sources: using in-house research tools, proprietary databases and large professionals network across sectors and industries.